Google Ads users leveraging GTM Server-Side for enhanced conversions must be aware of a crucial bug affecting the management of user_data parameters. Suppose your Google Ads settings are configured only at the conversion level, not the account level.
In that case, the GTM Server-Side tag fails to handle user_data parameters despite Tag Assistant indicating successful tag firing. The immediate workaround is to employ GTM Client-Side Tag for Google Ads Conversions.
[LinkedIn]
š„ 1st Contributor: Matteo Zambon
