Google Ads has launched the Data Manager, a unified platform designed to simplify the management of first-party data sources for marketers.
The recent update to this feature includes Google Tag as well.
This feature allows advertisers to connect and manage various data sources in one centralised location, including Customer Relationship Management (CRM) systems, Customer Data Platforms (CDPs), email campaign systems, Google Analytics, Google Merchant Center, and more.
The Data Manager also facilitates the integration of website conversion tracking through the Google tag. This consolidation aims to enhance the efficiency and effectiveness of Google Ads campaigns by providing advertisers with a comprehensive view of their data ecosystem.
[LinkedIn]
🥇 1st Contributor: Goutham Veerabathini
