Meta's latest Advantage+ Shopping Campaigns (ASC) update broadens the spectrum of conversion events advertisers can optimize for beyond purchase actions. Following successful testing, most ad accounts will soon be enabled to target upper and mid-funnel activities.
This update includes:
- Add to Cart
- Initiated Checkout
- Add Payment Info
- Add to Wishlist
- Content View
- Complete Registration
- Start Trial
- Subscribe
- Search
- Custom Events (e.g., Other)
This update aims to provide advertisers with a more versatile toolset for refining their campaign strategies. It targets not just purchase conversions but also engagement indicators that lead up to a sale.
[LinkedIn]
🥇 1st Contributor: Brody K
