Opportunity Score in Meta Ads Manager

Opportunity Score in Meta Ads Manager

Meta is rolling out the "Opportunity Score," which rates the optimization of your ads on a scale of 0 to 100. This score can be found in Ads Manager and reflects the adoption of delivery recommendations.

However, it's important to note that a high score doesn't necessarily guarantee optimal performance. Each recommendation carries a different weight, which affects the score differently. The score updates in real time and is influenced by factors such as your ad objective and industry insights.

[Jon Loomer]

🥇 1st Contributor: Jon Loomer

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