Link Display & Video 360 to GA4 recommendation

Google Analytics is now prompting users to link their Display & Video 360 (DV360) advertiser accounts to Google Analytics. This recommendation aims to bridge data between DV360 and Analytics, enabling users to export Analytics audiences and conversions to DV360.

Additionally, linking these accounts allows users to access detailed campaign cost data and user engagement metrics within Google Analytics, providing a more comprehensive view of campaign performance. This integration is designed to facilitate better campaign measurement and optimization by leveraging the combined power of Analytics and DV360.

[Google Analytics / Search Engine Land]

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