Walmart's PhonePe challenges Google with the launch of the Indus Appstore in India

Walmart's PhonePe has unveiled the Indus Appstore, an Android app marketplace featuring over 200,000 apps across various categories, in a bold move against Google Play Store's dominance in India.

Supporting 12 regional languages, the store offers unique features like app discovery through short videos, third-party payment options without fees, and "smart updates" for efficient data use. With top brands like Microsoft, Amazon, and Meta onboard, the Indus Appstore aims to provide a developer-friendly and localized alternative to the current app store giants, promoting competition and choice in the world's largest app download market.

Source: Indus Appstore

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