Walmart acquires Vizio in a $2.3 Billion Deal to boost ad business

Walmart has announced its acquisition of Smart TV manufacturer Vizio for $2.3 billion, aiming to enhance its advertising business through Vizio's SmartCast OS. The move, pending regulatory approval, is expected to leverage viewership data and expand Walmart's ad reach on Vizio TVs, offering targeted advertising opportunities for brands selling at Walmart. [BusinessWire]

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