Meta Advantage+ Shopping - Enhanced Conversion Event Choices

Meta has rolled out an update for its Advantage+ Shopping (ASC) campaigns, addressing a significant limitation in conversion event selection. Previously confined to the 'Purchase' event, advertisers in certain accounts can now select from a broader range of e-commerce events, like 'Add to Cart', and even custom conversion events.

Expert Perspective: This update allows lower-level conversions for ASC campaigns struggling with insufficient purchase data and unable to exit the learning phase. This can help campaigns exit the learning phase more quickly, leading to more efficient ad distribution. (Dario Zannoni)

Source: post

Author: Dario Zannoni

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