LinkedIn's Enhanced Retargeting for Conversation Ads

LinkedIn's latest update enables advertisers to retarget audiences interacting with conversation ads, specifically those who have opened or clicked on a CTA.

Expert Perspective: This feature enhances data segmentation capabilities but requires regular usage as these audience segments expire after 30 days of inactivity. Also, I would like to point out that data accumulation starts only after the insight tag installation for website retargeting. (Ali Yildirim)

Source: post

Author: Ali Yildirim

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