Meta Explores 'Profile Reels' Ad Placement

Meta has introduced 'Facebook profile feed' as a new ad targeting option alongside the existing 'Instagram profile feed' placement. Recently, 'Profile Reels' emerged as a placement option in custom report creation, hinting at the potential for advertisers to run ads in users' Facebook Reels feeds.

Expert Perspective: While official details are scarce, this move could parallel the 'Instagram profile feed' format, expanding advertising opportunities within the dynamic Reels ecosystem. (Bram Van der Hallen)

Source: post

Author: Bram Van der Hallen

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