Consent Mode Enhancements in GA4 for Ads Measurement

Consent Mode Enhancements in GA4 for Ads Measurement

Google Analytics 4 now features a "Consent Settings" panel on its web stream page, enabling users to verify the receipt of new Consent Mode version 2 signals.

The GA4 Data Stream introduced new tab settings specifically for ads, including "Ads Measurement Consent Signals," "Ads Personalization Consent Signals," and a feature to "Verify Data Consent Settings." [post] (Matteo Zambon / Tamás Geiger)

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