UK Policy update on Teeth Whitening products

UK Policy update on Teeth Whitening products
Photo by Chris Lawton / Unsplash

Teeth whitening products containing up to 6% hydrogen peroxide are now permitted in the United Kingdom for Shopping Ads and Free Listings, a significant shift from the previous cap of 0.1%. This policy update aims to balance customer protection with access to effective products, urging merchants to ensure compliance.

For the month of February 2024

Source: Google Merchant Center

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