Sponsored Display now features Geotargeting

Sponsored Display now features Geotargeting

Sponsored Display ads offer a new geotargeting option, allowing advertisers to specify locations for their ad delivery. This update enhances targeting capabilities by focusing on relevant customer locations, with an option to broaden reach by displaying ads nationwide if no specific locations are selected. This brings a Demand Side Platform (DSP) benefit to Sponsored Display advertising. [post] (Adam Mellott)

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