Sponsored Display Cost Control

Amazon introduces a beta feature in Sponsored Display for cost control or manual bidding, providing options for cost controls or manual bidding during ad group setup for Reach and Page Visits optimization. This feature, resembling Rules-based bidding, stands out with its real-time performance target adjustments while the campaign is active.

The image shows amazon's new beta feature - cost control that helps advertisers control cost for ads - rules based bidding.

Source: post

Author: Nana Adil, ACCA

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