Snap Partners with Fospha to Boost eCommerce ROAS

Snap Partners with Fospha to Boost eCommerce ROAS

Snap Inc. has teamed up with Fospha to enhance the measurement of Snapchat ad campaigns, focusing on cross-marketing Return on Ad Spend (ROAS).

This collaboration aims to provide marketers with a clearer understanding of their campaigns' effectiveness through Multi-Touch Attribution and Media Mix Modelling, offering insights for improved attribution and growth opportunities. [Snap Inc.]

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