Sitelinks in Demand Gen, incl. YouTube Formats

Google Ads has enhanced the skippable in-stream ad format on mobile devices by incorporating up to four Sitelinks in Demand Gen campaigns. Thomas Eccel has also observed that the new update has boosted his CTR (Click-through-rate).

He also iterates and recalls the upgradation of all discovery campaigns to demand gen campaigns by the end of January 2024.

Thomas Eccel identified that sitelinks can now be used in Demand Gen Campaigns including the YouTube Ad formats

Source: post

Author: Thomas Eccel

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