Remarketing Update for Shop-Linked Accounts

Meta Ads introduces a crucial update for advertisers with Facebook and Instagram Shop-Linked accounts. Custom audiences created for remarketing now automatically integrate data from your shop's audience on these platforms.

Deep-dive: This default setting aims to widen audience reach by including various sources like website visitors and those interacting with your shop's pages, products, and collections on Facebook and Instagram. While this feature is active by default, advertisers can edit and refine their audience selections later.

Source: post

Author: Dario Zannoni

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.