New Performance Max developer guide launched

New Performance Max developer guide launched

A comprehensive Performance Max developer guide is now available, marking a significant enhancement to the developer documentation.

This guide is designed to streamline the Integration Process for Performance Max campaigns.

Critical updates include a detailed Structure requests guide for creating and updating campaigns, more precise identification and renaming of business goals, and refined terminology for standard Performance Max, now categorized for online sales or lead generation, and Performance Max for Retail, identified as Performance Max for online sales with a product feed.

Source: Google Ads Developer

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