New search experiences in EEA

New search experiences in EEA
Photo by Christian Lue / Unsplash

In response to the Digital Markets Act (DMA), significant changes are being introduced to search results in the European Economic Area (EEA), enhancing the way users find information on "hotels near me," among other queries. These changes aim to provide more visual and entity-focused results, improving the visibility of aggregators, suppliers, and businesses on search result pages. [Google Search Central]

New aggregator units and refinement chips

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