New metrics introduced for Sponsored Brands Advertising

Sponsored Brands can now utilize new metrics focused on 'new-to-brand' measurements and branded search effectiveness, including detailed page view rates, add-to-basket (ATC) metrics, and cost efficiencies.

Source: twitter

Author: George Barnett Reid 👀

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.