New metrics for Amazon Brand Stores

New metrics for Amazon Brand Stores
Photo by Bryan Angelo / Unsplash

Amazon has introduced three new metrics within the Brand Stores Insights dashboard, offering sellers enhanced visibility into store performance. These metrics include Average Bounce Rate, revealing shopper engagement levels; Average Dwell Time, indicating the duration of shopper visits; and New-to-Store Visitors, measuring the store's ability to attract new customers.

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Author: Pratyay Amrit

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