New Feature in Performance Max: Highlighting Unique Product or Service

New Feature in Performance Max: Highlighting Unique Product or Service

While setting up a campaign, Ayca Torun and team discovered a new field in Performance Max (Pmax) campaigns titled "What Makes Your Product or Services Unique?" This enhancement allows advertisers to detail specific features of their products or services. The Pmax algorithm then utilizes this information to craft tailored titles, descriptions, and campaign assets. However, it's recommended that these auto-generated components be reviewed for accuracy.

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This update signifies Google's ongoing efforts to provide advertisers with more control and customization. By directly incorporating advertisers' insights into creative elements, Google aims to improve campaign relevance and performance.

🥇 1st Contributors: Ayca Torun / Amir HajizadehAmir Hajizadeh

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