New Continuous Brand Lift Monitoring

Facebook introduces ongoing monthly or quarterly Brand Lift Monitoring, accessible via the Experiments page. This tool automates the brand lift study process, providing continuous insights into the brand impact of your ads.

It's an excellent resource for tracking brand perception over time without manually setting up new studies. While it may not offer detailed information about specific ad performance, its value lies in the long-term evaluation and validation of advertising strategies on brand health.

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Author: Barry Hott)

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