🚨 Microsoft PMax Updates: Non-Excludable Placements from March 1, 2024

🚨 Microsoft PMax Updates: Non-Excludable Placements from March 1, 2024
Photo by Ed Hardie / Unsplash

Starting March 1, 2024, Microsoft will no longer allow specific placements from Performance Max (PMax) campaign exclusions. This includes popular sites like msn.com and outlook.com, among others.

Advertisers who have previously excluded these sites should know they will experience increased impressions and clicks. However, it's important to note that these placements can still be excluded in other campaign types.

This highlights the significance of selecting the right campaign strategy and suggests a strategic approach to campaign management, urging advertisers to explore alternatives such as smart shopping or standard search.

Moreover, advertisers should carefully plan their budgets to accommodate the broader reach associated with "true" PMax campaigns.

Source: post

Author: Navah Hopkins

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