Meta's Customer Acquisition Feature in Ads Manager

Ads Manager offers a 'Customer Acquisition' option for manual sales campaigns, enabling advertisers to target only new customers. By defining existing customers in the Audience section, this feature automatically excludes them from any ad sets with Customer Acquisition activated.

Expert Perspective:This functionality is similar to the existing customer budget cap in Advantage+ Shopping Campaigns and is particularly beneficial for businesses focusing on prospecting. However, manual audience exclusion within the ad set remains advisable for more specific exclusions, like those who have already purchased a particular product. (Jon Loomer)

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Author: Jon Loomer

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