Meta introduces self-service Channel Lift studies for brands

Meta introduces self-service Channel Lift studies for brands
Photo by Dima Solomin / Unsplash

Meta now allows brands to conduct their own Channel Lift studies, enhanced by Popsixle's Shopify-Meta data connection. This feature enables tracking purchases influenced by specific marketing channels, offering detailed insights directly in the Events Manager or as custom reports in the Ads Manager. [post] (Noah King)

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