Meta introduces Generative AI for Enhanced Ad Backgrounds

Meta is expanding access to its third generative AI feature for ads by introducing an automatic 'Background Generation' tool. This tool is specifically designed for product catalogue images in carousel ad formats.

This creative enhancement aims to improve ad performance by generating up to four unique backgrounds for items based on the original images. The process is fully automated, eliminating the need for manual customization options.

By using the best background variations, this feature enhances visual appeal and reduces ad fatigue. Advertisers can access this time-saving solution in the Advantage+ creative section, enabling them to strengthen their ads and continuously achieve improved campaign results.

Source: post

Author: Bram Van der Hallen

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