Measurement Protocol with 'Consent' Parameter

The Measurement Protocol documentation receives a notable update, introducing the new 'consent' parameter. This enhancement allows the inclusion of '#consentmode' flags in MPv2 hits, facilitating more nuanced data handling based on user consent. The update specifies that if 'consent' is not explicitly provided, Google Analytics will default to the consent settings from corresponding online interactions for the client or app instance.

source: post

Author: Tamás Geiger

Additional Resource: Measurement Protocol

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