Maximizing engagement with lead form audiences

Maximizing engagement with lead form audiences

Google Ads introduces a feature allowing advertisers to create audience segments from leads generated via Lead Form assets, enhancing the ability to re-engage and cultivate relationships with potential customers.

This tool supports targeted adjustments in bidding and campaign strategies across various campaign types, including Search, Shopping, Performance Max, Video, and Discovery. Advertisers are encouraged to align audience segment membership duration with their sales cycle, optimizing re-engagement efforts.

Source: Google Ads

(post published by Dario Zannoni on March 2nd)

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