Google is rolling out a "Loyalty Program" in the Merchant Center [Limited availability]

Google is rolling out a "Loyalty Program" in the Merchant Center [Limited availability]
Photo by Brooke Cagle / Unsplash

(Feb 27)

Google Merchant Center now offers a "Loyalty Program" feature, enabling brands to showcase loyalty program benefits directly in Shopping ads. This tool is currently available to a limited number of accounts. [post] (VIVEK GUPTA)

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