LinkedIn's Sponsored Article Gateway

LinkedIn Marketing introduces a 'Sponsored article gateway' feature, enabling articles to include a pop-up Lead-Gen form with a CTA like “Unlock this article”. This form requires readers to sign up to continue reading and is currently available for Company pages and their employees.

Rumours suggest it might soon be accessible to all LinkedIn members.

Authors: Wendy Schoen, MBA, JD and Kevin D. Turner

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