Instacart & Google Shopping Ads Collaboration

Instacart is elevating its advertising reach by integrating with Google Shopping Ads, using its vast retail media data to power ad campaigns for CPG brands like Danone's Oikos and Kraft Heinz. This strategic move taps into Instacart's insights on consumer behavior, enabling CPG partners to reach targeted audiences effectively on Google, and facilitating a seamless shopping experience with same-day delivery options.

Source: Instacart

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