Insights from Testing Theme-Based Targeting & Post Boost Campaigns

Insights from Testing Theme-Based Targeting & Post Boost Campaigns

Key findings emerged after a 12-day experiment with theme-based targeting and post-boost campaigns. Theme-based targeting, segmented into brand-related and landing page-related keywords, showed mixed results.

Specifically, landing page-related themes demonstrated a higher ACOS of 153%, with a notable issue of targeting mostly generic and irrelevant keywords.

Conversely, while convenient, post-boost campaigns revealed limitations in image specification and visual appeal, particularly with vertical images, suggesting a preference for custom image campaigns over post boosts for more effective Sponsored Brands (SB) advertising strategies.

Source: post

Author: Prem Gupta

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