Important: 2 new attributes in offline conversion upload files for EU account

Important: 2 new attributes in offline conversion upload files for EU account
Photo by Christian Lue / Unsplash

Google Ads now requires two new attributes in offline conversion upload files for EU accounts: a status value (‘GRANTED’, ‘DENIED’, or ‘UNSPECIFIED’) for All Conv. and All Conv. Value. Without these, conversions will not be assigned any value, showing 0 in the Conversions (Goals) overview.

Despite files showing as 'Successful' upon upload, missing these attributes means no value will be attributed to conversions. This change applies to new files and will extend to all files starting March 6th. It's advisable to update practices even outside the EU to future-proof accounts.

Source: post

Author: Anthony Tierney

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