GSP placement reports limited to PMax users by Google

GSP placement reports limited to PMax users by Google
Photo by Solen Feyissa / Unsplash

Nandini Jammi has highlighted a significant issue where Google restricts access to Gmail Sponsored Promotion (GSP) placement reports exclusively to advertisers utilizing Performance Max (PMax) campaigns.

This move has raised concerns among the advertising community, sparking a call to action for equitable access to ad placement data for all advertisers, not just those using Google's AI-driven products. The restriction underscores the ongoing debate over transparency and fairness in the digital advertising ecosystem. LinkedIn Post by Nandini Jammi

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