Google launches a new Shopping format complying to the Digital Marketing Act

Google launches a new Shopping format complying to the Digital Marketing Act

Google now allows Comparison Shopping Services (CSS) to compete directly in Shopping Ads auctions, enabling them to drive traffic to their product detail pages.

This strategic change aims to align with the European Digital Markets Act, enhancing competition and compliance as of March 6, 2024.

[Read this great deep dive from Wouter Veenboer]

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