Google introduces "Reduce budget to" suggestion in bid strategy update

Google introduces "Reduce budget to" suggestion in bid strategy update
Photo by Carlos Muza / Unsplash

Google Ads has launched a new feature for select accounts, offering a "Reduce budget to" suggestion directly in the bidding strategy change interface, enhancing campaign management efficiency by indicating optimal budget adjustments without needing to navigate away. This rollout aims to streamline workflow and budget optimization for advertisers.

Source: Post

Author: VIVEK GUPTA

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