Google enhances Structured Data Support for Product Variants

Google announces the addition of structured data support for Product variants, enabling merchants to display more variations like sizes, colours, and materials in Google Search results. This update complements merchant centre feeds, including automated feeds, and aims to provide shoppers with more relevant, helpful results. [Search Console]

An illustration of how variants can appear on an e-commerce website

New validations for variants have been added to the Product snippets and Merchant listings reports in Search Console and Rich Results Test:

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