Google Analytics revamps advertising section for enhanced reporting

Google Analytics announces significant updates to its Advertising section, aiming to streamline reporting for advertisers and publishers. This overhaul brings behavioural and performance reporting under one roof, with the Reports, Advertising, Explore sections, Custom Reports, and the Data API offering comprehensive insights.

Changes include the integration of Google Ads, Google Marketing Platform, and publisher reports into the Advertising section, necessitating a linked account for access. This move enhances the user experience by providing more tailored insights across advertising and publishing activities.

Source: Google Analytics

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.