Google allows advertisers to audit ads in the Search Partner network

Google allows advertisers to audit ads in the Search Partner network
Photo by Brett Jordan / Unsplash

In a significant policy reversal, Google will allow brands to audit their ad placements within the Google Search Partner (GSP) network starting March 4. This update enables account-level placement exclusions for ads run through Performance Max, addressing long-standing concerns over brand safety and placement transparency.

This change follows investigative efforts highlighting ads appearing on inappropriate or illegal sites, marking a critical step towards greater accountability in digital advertising. [Check My Ads Institute / Campaign / AdWeek]

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