Google Ads has rolled out "Customer Types"

Google Ads has rolled out "Customer Types"
Photo by Clay Banks / Unsplash

Initially spotted by Dario Zannoni [see update], Google Ads has recently rolled out a new feature called "Customer Types," allowing advertisers to categorize their audiences more precisely.

Key observations include the limitation of assigning only one list per customer type and the current inability to modify customer types for GA4 audiences, suggesting a need for cautious implementation.

Source: post
Author: Dario Zannoni

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