Google Ads Introduces "Minimum Daily Budget"

Google Ads Introduces "Minimum Daily Budget"

Thomas Eccel has recently introduced a new rule for Demand Generation campaigns that use the Max Clicks bidding strategy. This rule requires a "Minimum Daily Budget" to be set.

This change encourages higher initial investments from first-time campaign creators. However, the minimum requirement can be adjusted to a lower daily budget later. This update could impact advertisers' planning and budgeting strategies, particularly those new to the platform.

šŸ„‡ 1st Contributor: Thomas Eccel


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