Google Ads introduces audience customer types for targeted campaigns

Google Ads introduces audience customer types for targeted campaigns

Google Ads is gearing up to launch a feature enabling advertisers to classify first-party audiences by customer type, such as All Customers, Purchasers, High-Value Customers, Disengaged Customers, etc. [Google Ads] (Dario Zannoni)

Note: This classification aims to understand the customer lifecycle stage better. The update signals a shift towards a more nuanced approach to customer lifecycle goals.

Great! Next, complete checkout for full access to PPC News.
Welcome back! You've successfully signed in.
You've successfully subscribed to PPC News.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.