Google Ads Enhances Performance Max API Guide

Google Ads introduces a comprehensive "Getting Started" guide for Performance Max (PMax) campaigns via the API.

Expert Perspective: Video assets are no longer mandatory for retail campaigns, streamlining the asset creation process. Additionally, the API provides improved reporting data for e-commerce, including metrics like profit and cart size. Separately, Search Themes and Audience Signals are now distinctly recognized in the API, underscoring their unique roles in PMax campaigns. Author: Navah Hopkins

[See Performance Max Guide Enhancements]

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