Google Ads enhances customer match list updates with third-party tool integration

Google Ads enhances customer match list updates with third-party tool integration

Google Ads has updated its customer match list management, introducing a new feature allowing PPC specialists to update their match lists directly through third-party tools.

This enhancement adds to the existing manual upload functionality, streamlining the process for advertisers seeking to maintain up-to-date and accurate targeting lists.

The integration marks a significant step in making customer data management more efficient and accessible, previously seen with lead form assets but now extended to customer match lists.

Source: post

Author: Hana Kobzov√°

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