Google Ads enhances Conversion Diagnostic Tabs with privacy focus

Google Ads enhances Conversion Diagnostic Tabs with privacy focus (Mar 13)Google Ads has updated its Conversion Diagnostic Tabs, now including a "3rd party cookie depreciation" filter to aid advertisers in adjusting to privacy-centric measurement approaches like Enhanced Conversions. This upgrade allows advertisers to view the status of their conversion actions with detailed status indicators ranging from "Excellent" to "No recent data," emphasizing the importance of privacy in digital advertising. Google advises weekly checks of the Diagnostic Tab to optimize privacy measurement setups, signaling ongoing improvements to provide more comprehensive data and insights in response to the evolving digital landscape.

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Author: Thomas Eccel

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