Google Addresses IAB Tech Lab's Privacy Sandbox Analysis

Google Addresses IAB Tech Lab's Privacy Sandbox Analysis
Photo by Brett Jordan / Unsplash

Google has responded to the IAB Tech Lab's Privacy Sandbox Fit Gap Analysis, emphasizing the importance of collaboration for understanding and improving Privacy Sandbox technologies. Google clarifies misunderstandings in the report, stressing that the Privacy Sandbox APIs aim to support digital advertising while enhancing user privacy rather than directly replicating the functionality of third-party cookies.

The response corrects inaccuracies around brand safety, cross-device tracking, and cross-site tracking, highlighting areas for ad tech adaptation and further ecosystem input. Google remains committed to phasing out third-party cookies by the second half of 2024, encouraging industry testing and feedback on Privacy Sandbox APIs to refine and advance privacy-preserving advertising solutions. [Privacy Sandbox]

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