Updated GA4 user data retention settings

Updated GA4 user data retention settings

Google Analytics 4 has updated its data retention options, allowing free and 360 account holders to retain user data for either 2 or 14 months.

By default, new properties will have event data retained for two months and user data for 14 months. While these changes won't impact standard reports that utilize aggregated data, they will be significant for detailed analyses in GA4 Scans. [post] (Brais Calvo Vázquez)

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