GA4 Transists Conversions to "Key Events"

GA4 Transists Conversions to "Key Events"

Google Analytics 4 (GA4) introduces a significant update to tracking conversions, aiming to unify and simplify conversion reporting across Google Analytics and Google Ads.

This change renames legacy conversions to "key events" and introduces cross-channel conversion performance reporting, enhancing accuracy and insights for marketers.

[Google Analytics / Post]

Contributor: Ginny Marvin

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