GA4 brings trend change detection

GA4 brings trend change detection

Google Analytics introduces trend change detection, a novel insight revealing subtle yet significant shifts in your data's direction, unlike anomaly detection, which flags sudden spikes or dips, trend change detection identifies more gradual alterations over an extended period.

You can now access these insights conveniently through Google Analytics' Insight cards across various sections like the Home page, Reports snapshot, Advertising snapshot, and the Insights hub. [Google Analytics]

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